![]() ![]() The projection continued with the mountain’s surface intruding, to reveal the impression of a brightly lit space. ![]() Media and VIPs witnessed a dazzling show started by the projection of two lines – synonymous with Genesis’ design language – which seemingly broke through the mountain’s surface, bringing the rough canvas of the rockface to life. Lighting up the cliff-face of a mountain near Lauterbrunnen, the spectacular display measured an impressive 275m wide and 180m high and was brought to life via a state-of-the-art 3D projection, seamlessly merging high-tech and nature. These promises were set in stone through the magic of cutting-edge projection technology. The projection confirmed the car brand’s commitment to changing the way people buy and own cars in Europe, by promising the ‘Genesis Difference’, a set of principles to respect every customer’s time and provide exceptional customer service. Genesis promises new approach to car buying and ownership with exceptional customer service and respect for everyoneįRANKFURT, Germany, June 30, 2021 - Last night, luxury carmaker Genesis created the largest-ever 3D projection of its kind on a mountain in the Swiss Alps, to mark the brand’s arrival in Europe.Stunning mountain scenery of the Swiss Alps transformed with latest 3D mapping technology to create a spectacular display the size of almost three football pitches.Luxury carmaker Genesis reveals biggest-ever projection of its kind in the Swiss Alps, signalling its arrival in Europe and set in stone a commitment to rewriting the rules of car ownership. ![]()
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